Other items of marketing mix, in my opinion, can be remained the same 5 the trap-ease america’s competition is the producer of traditional, spring-loaded trap as its price is cheaper than trap-ease’s and it is the perfect substitute of the trap-ease. Animal lovers would love the trap-ease mouse trap because it doesn’trequire poison or pose the risk of snapping closed on a paw or tongue of a pet their customers and increase their customer equity 5-describe the current marketing mix for trap-ease do you see any problemswith this mix the marketing mix of a company consists of the four. Trap ease could have made a commercial on the home and garden network, or other networks that would be targeting their target market they simply did not promote their product enough martha is the only sales person so clearly there cannot be that much promotion and advertisement going on.
Trap-ease america may be taken as the most preferred cheese mousetrap manufacturing company the company’s idea may be based on product value that can and widen the company’s product target. Swot analysis of trap-ease in: business and management submitted by mhparvez words 272 pages 2 -monitor their customers, competitors, and suppliers they could evaluate the competitors in terms of their marketing mix and their customer -monitor internal organization personal following are analysis of the problem trap-ease faced and. For martha to best assist trap-ease america to take advantage of the opportunity of profiting from providing its customers with a better mouse trap, it is necessary to evaluate the values of which market segments will be best served by the product, the strategic and long-term goals of the company and define the marketing concepts and mission orientation through which they will meet those goals. Trap ease answer specifically for you by having an incredibly good customer service team that could deliver services to their customers that were having problems using the product q4/ the marketing mix of a company consist of the four p’s: product: trap-ease the first thing i would do to change trap-ease’s marketing strategy would.
The marketing mix for trap-ease is as following product – the trap-ease mouse trap which is an new and innovative idea for catching mice in a more safer, hygienic and effective way and it does not create a mess while or after the mouse is caught. The trap-ease created no “clean-up” problem finally, the user could reuse the trap or simply throw it away martha’s early research suggested that women were the best target market for the trap-ease. The marketing mix is the set of tactical marketing tools- product, price, place, and promotion- that the firm blends to produce the response it wants in the target market let’s start with product trap-ease has one product so far which is the mousetrap.
Company case: trap-ease america: the big cheese of mouse traps question no 01: martha and the trap-ease america investors believe they face once in-a-lifetime opportunity what information do they need to evaluate this opportunity deciding effective marketing mix managing the marketing process that is analysis, planning, implementation. Trap-ease america’s marketing mix is not quite balanced and seems to contradict itself the product is marketed with the elitist feel of the product concept but with the urgency and short term goals of the selling concept. The marketing mix of trapease is a blend of only three of the four “p’s” it has only one product which is a great way to start, but they should start thinking of more styles or ideas to start making available to the market. Has martha identified the best target market for trap-ease in other to ascertain whether martha has identified the best target market for trap-ease we will look at what is a market and what does target markets involves a market is the set of actual and possible buyers of a product or services and marketing involves [. I think they can add that the trap is no dangerous for small children at home4) the marketing mix is the following:product: the mousetrapprice: $ 249 five to ten times more expensive than standard trapplace: they decide to distribute the product direct to grocery, hardware and drug chains (retailers) avoiding any wholesaler or other.
What marketing mix has trap-ease established do you see any problems with this mix trap-ease and an integrated marketing mix, they had a good product, at a reasonable price, they were available at different places, and the promotion was through the publicity it had gotten 5 who is trap-ease’s competition. 4describe the current marketing mix for trap-ease do you see any problems with this mix the marketing mix of a company consists of the four p’s: product, price, place and promotion currently trap-ease only has one product, their mouse trap they probably could create a couple different versions of their mouse trap in order to offer more. -monitor their customers, competitors, and suppliers they could evaluate the competitors in terms of their marketing mix and their customer -monitor internal organization personal in the case of trap-ease the mouse maybe trap alive in the trap and women may not want to deal with that aspect but the man may have no problem of disposing. The big cheese of mouse traps company case: trap-ease america: the big cheese of mouse traps describe the current marketing mix for trap-ease do you see any problems with this mix answer: current marketing mix for trap-ease by means of 4ps: product: quality: average. 4 describe the current marketing mix for trap ease do you see any problems with this mix product: trap ease contracted with a plastics manufacturing firm to produce the traps the trap consists of a square, plastic tube measuring about 6 inches long and 1-1/2 inches in diameter the tube bent in the middle at a 30-degree angle, so that when the front part of the tube rested on a flat.
In other to ascertain whether martha has identified the best target market for trap-ease we will look at what is a market and what does target markets involves a market is the set of actual and possible buyers of a product or services and marketing involves the process by which. Trap-ease america, located in costa mesa, california, is a company that offers a new solution to a commonly found problem, mice with the cooperation of a plastics-manufacturing firm, trap-ease america produces the traps which consist of a plastic tube of about 6 inches (1524 cm), and a diameter of 15 inches (381 cm. Problems with this marketing mix: • very high price compared to its competitors • “price is not worthy” according to it’s customer’s • the retailers are not interested at all to sell the product in their store room.
Brand name: trap-ease packaging: available in packages of two units services: trap-ease offers a complete and easy relief to the problem of mice in homes as compared to the traditional spring loaded traps or poisons. Describe the current marketing mix for trap-ease do you see any problems with this mix product: an innovative award winner mouse trap that avoids the mess and hazards of traditional spring trap, providing a clean humane experience. 4 what marketing mix has trap-ease established do you see any problems with this mix 1 the marketing mix is the following: product: the mousetrap price: $ 249 five to ten times more expensive than standard trap.